The Agile Innovation of Startups

Marta Domínguez, IE University
Artificial Intelligence

How can you find good, innovative ideas that lead to business opportunities? Three exploration frameworks—changing what doesn’t work, making things easier for customers, and making things more affordable—can reduce the risk and uncertainty associated with new projects.

Start-up is not a status that you can keep forever. Developing ideas, especially in the field of technology is linked to constant change - flexibility, ability to read and understand rapidly chanign environment, competition, clients and your own business. 

Innovative ideas, by themselves, are not enough; they are just one element of the journey towards market domination. Startups have to apply innovation in an intelligent way that actually solves their customers’ problems.

Read more on what does it mean to be innovative in the digital era by Marta Domínguez, Adjunct Professor at IE University



First published on IE Insights